Razor Promo
The Challenge
Razor had been creating content in house but wanted something more premium for their portfolio. They were looking for something cinematic rather than a standard screen recording, a video that would really show off their app design work. It also needed to work as both a single hero piece and as individual clips for social, with distinct themed sections throughout.
The Solution
With just the Figma app designs to work from, I art directed the entire piece, defining the visual language, mood, and pacing, then breaking it into distinct themed sections to keep it cinematic throughout. I animated the UI in After Effects, then built custom 3D environments in Cinema 4D and Octane, using lighting, materials, and dynamic camera moves to give each section its own identity while holding a consistent look across the whole video.
Aidan Minton Head of Creative @ RazorWe asked MAW Creative to create us a video showcasing our app design and development. We gave him the app designs and he did the rest. He kindly provided us with multiple videos for our case studies and we have since utilised them on our website and socials. He literally blew our socks off with the final result!