Razor Promo
The Challenge
Razor had been creating content in house but wanted something more premium for their portfolio. They were looking for something cinematic rather than a standard screen recording, a video that would really show off their app design work. It also needed to work as both a single hero piece and as individual clips for social, with distinct themed sections throughout.
The Solution
Razor provided the Figma files for their app designs, which I brought into After Effects to animate. This took careful planning to work out exactly what needed to show on screen at each moment. Once animated, I brought the sequences into Cinema 4D where I could time each shot to what was happening on screen, building out custom 3D environments with dynamic camera movements.
Aidan Minton Head of Creative @ RazorWe asked MAW Creative to create us a video showcasing our app design and development. We gave him the app designs and he did the rest. He kindly provided us with multiple videos for our case studies and we have since utilised them on our website and socials. He literally blew our socks off with the final result!